18A – Create a Customer Avatar

1. My customer avatar is a sophisticated real estate investor who acquires and disposes of grocery anchored shopping centers and multi tenant retail assets.
2. His or  her hobbies include golfing, reading books on financial wealth and history, and hitting the gym.
3.He tends to drive a black BMW convertible.
4. My customer avatar only watches football on Sunday's.
5. My customer avatar is married with three kids - none of them adopted.
6. His favorite politician is Donald Trump because Trump supports the financial and real estate markets which benefit my customer avatar greatly.

My customer avatar and I share a lot of things in common including, but not limited to, reading books on finances, golfing, driving nice cars, supporting trump and so on.

Comments

  1. Daniel ChavezJuly 12, 2020 at 10:29 PM

    Hi Bryson,
    You went into great detail describing your customer avatar, especially when describing this customer’s preferred real estate asset classes. I think it is interesting that you have a lot of things in common with this customer avatar while I did not have much in common with my customer avatar. Although his politics have been controversial, Donald Trump has been very successful in his career as a real estate developer and investor.

    ReplyDelete

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